In the present scenario, exhibiting in Europe is highly important because it helps you get noticed internationally and build valuable business connections. It also lets you stay up to date with trends in a fast-moving market. Exhibiting in Europe gives organizations a chance to showcase new products, connect with a global audience, and gain valuable market insights. These upcoming exhibitions in Europe help generate leads, boost sales, and drive business growth in a region known for its innovation.
List the Key Exhibitions to Exhibit in Europe in January 2026.
Let’s first look at the top reasons to exhibit in Europe before jumping into the key exhibitions that will be held there.
Why to Exhibit in Europe
There are various trade fairs throughout Europe that have gained worldwide recognition and have become an increasingly popular choice for increasing company brand awareness, establishing credibility, showcasing new ideas, and having a place to demonstrate that you have risen to become a leader in your industry on a global level.
A significant benefit of exhibiting at European trade fairs is they provide the opportunity for business networking opportunities. Exhibiting at European trade fairs allows businesses to meet face-to-face with all types of businesses directly involved in their product, from retail to distribution to sourcing to potential partnership opportunities. These face-to-face meetings often create the opportunities to establish new networks, partnerships, and long-term potential business opportunities.
Exhibiting at European trade fairs provides businesses the ability to directly connect with serious buyers who are looking for opportunities to invest. Many times, businesses are able to convert leads into sales immediately after meeting with buyers at European trade fairs.
Trade Fairs are also the best venues for competitive benchmarking. Businesses attending European trade fairs can learn about competitor strategies, identify new trends coming into their industry, and stay current with what other businesses are doing to maintain a competitive edge in their marketplace.
As a result of the established business community in Europe, businesses can enter and expand into European Markets with confidence. Europe has established strong economies, transparent legal systems, and high-quality, modern infrastructures, providing the ideal environments for companies wishing to enter and expand into new European markets.
Finally, European trade fairs provide businesses the opportunity to showcase their newest products and solutions. This demonstrates a company has the ability to innovate and lead in their respective industries, reinforcing their credibility and authority in the eyes of audiences globally.
Key Exhibitions to Attend in Europe in January 2026
Here are some top exhibitions in Europe that will be held in January 2026:
- Heimtextil 2026
It is one of the most important trade shows for home & contract textiles. This show is scheduled from January 13-16, 2026, in Frankfurt, Germany. It displays trends, innovations, & sustainability in fabrics, wall décor, smart bedding, & more. The show offers professionals a legit platform to connect, source, & discover future interior design directions, especially around digital tech, eco-solutions, & AI.
Its upcoming edition revolves around “Craft is a verb,” and participating in this show will help you stay up to date on the latest digital textile tech, smart bedding, functional textiles, and production advancements.
- DOMOTEX 2026
It's the world's leading trade show dedicated to carpets, rugs, and floor coverings, expanding in 2026 to encompass holistic interior finishing, including paints, wall/ceiling systems, and digital solutions, all under the theme "Creating Rooms. Transforming Spaces." Taking place in Hannover, Germany (Jan 19-22, 2026), DOMOTEX 2026 highlights the latest trends and materials in flooring and interior design and brings together designers, retailers, and craftspeople from around the world.
- PSI Düsseldorf 2026
PSI Düsseldorf 2026 is one of Europe’s major trade shows for the promotional products industry. It serves as a launchpad for the new year, where manufacturers, suppliers, distributors, and agencies connect to find the latest trends, sustainable merchandise, tech-integrated items, and branding innovations in promotional textiles, corporate gifts, and haptic advertising. The show is scheduled from January 7th to January 9th, 2026, at the Messe Düsseldorf.
By taking part in the PSI Düsseldorf 2026, you will learn about the latest tech-driven topics, like AI and sustainability, through practical education and live demonstrations. You will also have the opportunity to take part in its special programs, such as a Guinness World Record attempt for the largest display of branded merchandise, highlighting the power of physical products.
- Horecava 2026
It is the Netherlands' major annual trade show for the whole hospitality and foodservice industry. The Horecava 2026 trade show is therefore scheduled to take place from January 12-15, 2026, in Amsterdam. It mainly displays food, drinks, hotel tech, design, and sustainability. The show brings together professionals to network, discover trends, and find suppliers for hotels, restaurants, caterers, and more, serving as a vital platform for innovation and business in the sector.
- Boot Düsseldorf 2026
Boot Düsseldorf is the world’s top indoor boat show, taking place January 17–25 in Germany. The show features over 1,000 boats in 16 halls and serves as a global stage for launching new yachts, water-sports gear, and marine innovations. It brings together shipyards, dealers, and enthusiasts from 68+ countries to set trends in luxury yachts, sailing, diving, and sustainable boating for the coming season.
As an Industry leader in Europe for some time, Connect Displays designs & builds out exhibition spaces every day. Every booth is custom-made to look like your brand & to meet your business goals. There are many different types of booths: whether you want a unique custom-built booth or a modular booth that can be adapted for future shows, we can design the perfect booth for you & for any budget. We also provide rental options for exhibition booths, giving you the flexibility to choose how much space you need.
Our deep knowledge of all exhibition stand builder in germany means that we can help you with many of the local regulations about exhibiting at exhibition shows & also help you find out which venue will best suit your needs. Using the latest materials and technology and our in-house design and production teams, we create beautiful and long-lasting exhibition booths. A reliable partner for companies in many industries, we enjoy providing clients with options of response, service and quality.
At Connect Displays, we handle everything from the initial concept of a display booth, through to its design and construction, to on-site installation and support. Our goal is to ensure that our clients have a seamless experience at their exhibitions and that their displays make a maximum impact.
When you exhibit partner with Connect Displays, you will benefit from our local expertise, access to your own dedicated project manager, and our commitment to offering you the highest level of service possible at each and every venue where you exhibit your products and services!
