If you sell products on Amazon, you may come across situations where the same product exists under multiple ASINs (Amazon Standard Identification Numbers). This can be frustrating as it may split your reviews, rankings, and sales data across separate listings. Knowing how to merge ASINs on Amazon correctly can save you time, protect your brand reputation, and boost your sales. In this guide from Seller Pickle, we’ll explain when and how you can merge ASINs, the benefits of doing so, and the best practices to follow.
What Are ASINs and Why Do They Get Duplicated?
Every product on Amazon is assigned a unique identifier called an ASIN. This 10-character code helps Amazon track and manage product listings. However, duplicate ASINs can occur when:
- Sellers unintentionally create multiple listings for the same product.
- Amazon’s catalog system automatically generates a duplicate listing.
- Variations (size, color, pack quantity) are incorrectly listed as separate products instead of parent-child variations.
Some of the significant problems that duplicate ASINs may result in include a dilution of a product display, an inability to garner customer reviews, and a negative SEO. This is why it is so important to know how to combine two ASINs on Amazon when it comes to the business.
When Can You Merge ASINs on Amazon?
Amazon enables ASIN merging, in cases when the products involved are identical in all aspects, including a brand, a model, color, size, and features. Amazon will reject the request in case of even the slightest discrepancies.
Here are the common scenarios where merging is allowed:
- Duplicate Listings: Two or more ASINs represent the exact same product.
- Parent-Child Variations: Variants of a product are listed separately rather than under a single parent listing.
- Brand Consolidation: A brand has updated its product packaging or branding, and duplicate ASINs were created as a result.
Steps on How to Merge ASINs on Amazon
Here’s a step-by-step process to help you successfully merge ASINs:
1. Identify the Correct ASINs to Merge
Locate all the duplicate or separate ASINs. Choose which one will be the remaining ASIN (the one that you want to keep). In general, you are advised to choose the offering that has the most reviews,the best sales rank, or the longest history of sales.
2. Gather Evidence
Before reaching out to Amazon, remember to collect supporting evidence that the ASINs point towards the same product. This could include, for example, manufacturer information, product images, and pack shot details.
3. Submit a Merge Request to Amazon
- Log in to Seller Central.
- Navigate to Help > Get Support.
- Select Products and Inventory and then Fix a Product Page.
- Click on Merge Duplicate Listings.
- Provide the ASINs you want to merge and explain why they are duplicates.
4. Wait for Amazon’s Approval
Amazon typically reviews merge requests within 24–72 hours. If your request is approved, all reviews, rankings, and data from the duplicate ASINs will be combined under the surviving ASIN.
What Happens After an ASIN Merge?
Once Amazon combines the ASINs, the duplicate listings will be deleted from the array, and all of the reviews and sales ranking, along with data, placed on the product will be compressed into the active listing. This will increase the visibility of your product, and the conversion rates can be tremendously improved.
Tips for Successful ASIN Merges
- Only request merges for truly identical products. Even slight differences can lead to rejection.
- Keep detailed product information. Amazon requires proof to ensure the products are the same.
- Check your listings regularly. Duplicate ASINs often occur when multiple sellers list the same product.
- Use parent-child variations correctly. For items with size, color, or style options, make sure they are listed under one parent ASIN.
Why Use a Seller Pickle for Your ASIN Management?
It can be quite difficult to merge ASINs on Amazon, and the inability to follow the rules may result in the loss of sales or even suspension. In comes Seller Pickle. Our speciality is Amazon seller support, and we can aid you in finding duplicate listings, making the correct merge request, and maintaining your orderly catalogue.
By working with Seller Pickle, you can:
- Save time and reduce errors when managing your ASINs.
- Improve product visibility and sales performance.
- Protect your brand image by eliminating duplicate or incorrect listings.
Final Thoughts
Learning how to merge two ASINs on Amazon is essential for maintaining a clean, optimized product catalog. Whether you’re dealing with duplicate listings or incorrectly separated variations, following the right steps can help you recover lost sales and consolidate customer reviews.
If you do not understand the process very well or would like some professional assistance, do not hesitate to contact Seller Pickle. Our staff of Amazon experts can perform the merge requests for you and prepare your listings so that they are fully compatible with the rules of Amazon.
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