A business about pizza will expand as you know who purchases your pizza and when there is an increase in demand. You must also have easy-to-use operations and a menu that suits the lifestyle of your customers. This guide determines the target market of the pizza business and the best days to sell pizzas, as well as the most commonly used time to order pizza. It provides some practical tips that you can follow without any misunderstanding.
Let’s begin with the most crucial part of the pizza industry – the target market!
What is the Target Market for the Pizza Business?
Your target market will be based on where you are and the manner of your service. Pizza is purchased by families to have fast meals. Students seek cheap late-night meals. It is also purchased by office workers for team lunches. Indeed, pizza is a fast and easy food that is selected by tourists. During their social gatherings, young adults place orders for pizzas. The elderly choose pizza to have a warm and easy meal.
So, your shop must be in a place close to the crowd, where you are appealing to a lot of people. For example, when you are close to offices, the sales of lunch are increased. In case you have a delivery-oriented shop, you attract busy families. Once you are aware of your key purchasers, you can schedule your menu and prices accordingly.
Menu and Pricing That Fit the Market
Keep your menu simple. Provide a value pizza to ordinary customers. Offer one upscale alternative at a premium. Form a family combination when placing orders. Prices need to be equivalent to the level of income in your community. Students love low cost offers. Families prefer bundles. Workers in offices are fond of dependability and speed. So, stability is important to all crowds, hence making recipes consistent and teaching employees how to repeat the same procedure day in, day out.
What Are the Top 5 Pizza Sale Days?
Pizza demand stays high all year, but five days usually bring the biggest spikes.
- Friday night.
- Saturday night.
- Super Bowl Sunday or similar sports finals.
- New Year’s Eve.
- Christmas Eve or major local festival days.
These days, we increase weekly sales by a large margin. Many shops see a 35 to 50% rise in orders on big events. You need proper staff and stock before each peak. A simple reminder on social pages one day before the event helps increase orders.
Most Popular Night of the Week to Order Pizza
Saturdays are the best days of the week to place orders of pizza. Social dinners are planned and people spend more time at home. The next one is Friday, which is the last day of the working week. The two nights tend to generate half of the weekend sales. Train your staff to take additional calls and walk-ins during these hours.
Biggest Pizza Sales Day of the Year
In most markets, Super Bowl Sunday is the largest day of the year in terms of sales of pizza. The demand is a result of group events and party events. There are stores that say that they are selling twice the usual amount of sales that occur on the weekend on this day. When your region does not coincide with this event, then the highest day of your sales can be a major festival or national holiday. To ensure your local pattern, see what happened to you last month.
Hours and Service Strategy
Your hours must match your target market. If you serve office workers, you must open for lunch. If your area has many students, late night hours increase orders. Some shops operate 24 hours, but this model works only when the area stays active at night. If you consider long hours, track labor cost, and food waste.
Also, keep the menu small during late shifts to avoid slow service. If you ever plan to serve thick square pies, consider using Detroit style pizza boxes because they hold heat better and protect the crust shape during delivery.
Delivery Speed and Online Ordering
Quick delivery enhances customer loyalty. The visibility is created by a mere online order page. Direct orders have superior margins compared to third-party apps. Monitor the time of delivery on a daily basis, and repair delays promptly. The service is good, which leads to increased reorders made by families, students and office teams. Online pictures should be decent and natural. Do not use complex designs that confuse the users.
Marketing That Helps You Grow
Provide simple social media material. Present your best seller each week. Sell shares on slow days at a discount. Collaborate with local offices that can take bulk orders of lunch. Provide students with a given discount on exam days. Any one promotion only and discard the other that does not work. Positive reviews are important, and thus respond to them and address complaints promptly. A store that reacts quickly is trusted.
Common Mistakes and How to Avoid Them
The reason most of the shops lose sales is because of the complex menus. This makes the kitchen process slow and the customers confused. There are operators who do not take care of the peak day planning and end up out of stock. Some people put the wrong size of boxes and spoil pizzas during delivery. Teach your employees to be clean and monitor feedback. Such minor measures safeguard your brand and save on waste.
Bottom Line
A high-quality pizza business will always center on the target market and busy days. You organize your menu based on who purchases from you. And, you remain prepared at all times on the best day of sales and maintain a steady service. A smooth business and easy promotion can make you expand every month. When you go with your local data and develop gradually, you develop a lasting brand.
