How Much Do TikTok Influencers Actually Make?
How much do TikTokers get paid? Some bloggers openly reveal their incomes, while others keep it secret. This article provides a comprehensive overview of key monetization strategies for a TikTok creator. Read it if you dream of becoming an influencer and making real money on the platform.
How TikTok Influencers Make Money
Users of this app can leverage multiple revenue streams. To benefit from them to the max, you need to establish yourself first, which can take months or even years. The more famous you are, the more views you get and the higher your profit. Here is a brief overview of the available options.
Brand Partnerships and Sponsored Content
The most lucrative way of generating an income through this app is brand partnerships. Each of them can be worth anywhere from a couple of hundred to thousands of dollars. Bloggers can earn money from product placements and sponsored posts. The most straightforward way of finding sponsored content collaborations is using the app's creator marketplace.
Brands select creators who share common values with them. To be commercially successful, avoid provocations and scandals. Be polite and respectful, and spread positive vibes. Learn to negotiate and pay great attention to every detail in the contract.
Affiliate Marketing and TikTok Shop
If you mention products in your videos, encourage people to buy them using your links. They can lead to TikTok Shop or other platforms that support affiliate marketing. You'll earn a percentage from each purchase. Alana Thomson and Priscilla Lopez are two examples of influencers who make tens of thousands per year from this source.
Live Gifts and Virtual Donations
Creators can receive virtual gifts from their fans during live streams. The price of an item can vary from a fraction of a dollar to hundreds of dollars. These gifts can be converted into hard cash. The platform will take a fee of around 50% — and the rest will remain in the creator's pocket.
Creator Rewards Program
It substitutes the now obsolete Creator Fund. The latter paid roughly $30 for one million views, which was ridiculously low. Today, it's possible to earn up to 1,000 USD for the same amount of views, which is much more encouraging.
Amount of Money Earned
Nano influencers and micro influencers rarely get paid over 15,000 USD per year. Around one-half of all creators remain below this limit. Even though it's not too much, it's always pleasant to get extra cash for shopping. The first payouts of most bloggers were tiny, enough to buy an ice cream cone or a bottle of water.
Macro influencers can make tens or even hundreds of thousands of dollars annually. Some people manage to earn a full salary or even more in the app. If your goal is to quit your job and focus on blogging, be ready to post several videos per day for over a year. The top 7% creators make over 200,000 USD per year — it's a challenging but achievable target.
Mega influencers can earn up to one million USD for each of their brand deals. They make up only around 1% of the platform's creators — Khaby Lame, Charli D'Amelio, and Addison Rae are among them. A-list stars can make over 10 or even 20 million USD per year. Apart from in-app earnings, they also launch side businesses, such as fashion or makeup brands.
Importance of Choosing the Right Niche
The indicator that reveals the earning potential of a niche is cost per mille. It shows how much you can get paid per 1000 views. The higher this number, the more attractive the niche and the more knowledge it requires.
To earn a lot, it's vital to work in the niche with high-paying advertisers. Here are three examples:
• Tech. Gadget manufacturers have large budgets. They are ready to place in-feed ads on TikTok and pay bloggers for reviews.
• Business. This niche attracts smart and successful people.
• Food. It doesn't require profound expertise — but it can open opportunities for collaborations with restaurants and brands.
Beauty, fashion, and lifestyle are on the opposite side of the spectrum. They are oversaturated, and it can be hard for a newcomer to make their way to the top. To succeed, you need to be particularly creative and persistent. Draft a unique strategy to differentiate yourself from the rest.
Other Factors That Impact One's Income
Apart from the niche, your follower count and engagement rate matter, too. The larger the numbers, the better for you. Keep an eye on your performance metrics to detect which tactics help you grow. Discard creative ideas that don't contribute to your development.
To improve your metrics, you may purchase TikTok followers for cheap . However, it's not always necessary. First, it can be risky if you choose an unreliable provider who uses bots. Second, if you deliver decent content quality, it will snowball organically sooner or later.
That's it! Now you have a basic notion of how to turn TikTok into a source of additional or primary income. Don't give up if your initial earnings are modest — they will grow gradually. Consistent efforts will pay off sooner or later.
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