The cosmetic industry is booming in every corner of the world, as it is becoming the most demanding product line in the cosmetic world. Trends have shown a significant improvement in cosmetic sales, and manufacturers are facing much more competition. Here, packaging is playing an important role, because good quality creams without an aesthetic and appealing look are nothing. In this massive competitive cosmetics industry, first impressions are becoming more important, and packaging is a thing that creates the first impression.
In malls, on shelves, and at the point of sale, a first impression with the brand’s logo grabs the attention of the passersby and leads to the sale. Moreover, now trends are shifting to functional packaging. Packaging engineers successfully achieved the functional custom cream boxes made up of cardboard, Kraft, corrugation, and rigid material.
If we forecast the trends, branded and e-commerce packaging will remain at the top. It builds consumers' perception, protects the cosmetic creams, and communicates the brand vision with customers. Such boxes often yield with proper customization, where you can have your desired style, shape, and dimensions.
The role of packaging in cosmetic cream and its product line:
Packaging starts from branding and leads to high-volume sales. It is essential to have functional boxes for packaging cosmetic items like eyelashes, hair extensions, foundations, brushes, mascaras, etc. Packaging engineers consider a lot of key elements while designing a customized box for creams. Here are a few listed below:
- Aesthetic design of the box
- Structural design that is unique, handy, and catchy
- User experience, first impressions
- Cost of the box: material, styles, and design affect the cost
Aesthetic design of the box:
Creams are sensitive products for skin care, and their boxes require soft artwork. Color selection and aesthetically presenting elements on the box are a challenge for designers. An aesthetic box has relevant visual elements, right-branded fonts, relevant finishing options, and a memorable brand identity.
Unique design and styles that is convenient for customers:
Box shapes matter a lot, especially in the cosmetics industry. Box closures, their security, and alignment with brand’s style are another challenge. So, boxes should be unique in styles like;
- Pillow-shaped boxes for cosmetic items packaging
- Gable-shaped cartons and boxes
- Pyramid-shaped boxes for cosmetic gifts
- Mailer boxes for the subscription of cosmetics and creams
- Window patching and die-cut boxes, like hexagonal boxes, are unique
The above-mentioned styles help customers to protect the cosmetic items for a long time, reuse the box, and create a long-lasting branded impact.
User experience that creates the first impression:
Boxes that are made from materials that are non-compostable and not user-friendly actually add frustration in customers' minds, and they never become your loyal customers. For this reason, here are a few tips that improve the user experience of cream box packaging.
- Easy-to-open boxes have a better unboxing experience. Such boxes open very easily and without any effort. Such boxes also reduce the potential damage of the inside products.
- Protection of products, as creams are sensitive to light, temperature, and moisture. So, a functional cream packaging box protects during transit and retail display. Creams with custom boxes are easy to handle and maintain.
- The right size and shape of the box enhance the user experience. Product size and box size should be appropriate, which also reduces damage and improves user experience. Avoid extra spaces inside the box, and too tightness as well.
- Aesthetically appealing boxes that are branded, personalized, and engage customers enhance user experience. E-commerce packaging, when shared on social media platforms and displayed on websites, should look amazing and aesthetic.
- Accessibility, clarity in information printed on the box, customer feedback in e-commerce packaging, and unboxing experience of boxes also improve user experience.
All the above-mentioned factors significantly improve user experience, satisfaction level, and convert first-time customers to loyal ones.
Different materials, designs and styles recommended for the cream boxes:
Printed cream packaging boxes can be made up of any cardstock material. It all depends upon the requirement, sensitivity, and cost of the creams. Here are a few materials listed that are commonly used in the cosmetic industry.
- Cardboard or so-called paperboard is lightweight and the best material option for the packaging of face creams and eye creams. This is an easily available, commonly used, and affordable selection for small to large-scale manufacturers. Cardboard is easy to print, cost-effective, and best suited for all sorts of finishing options.
- Rigid material is one of the robust materials that is another choice for luxury cosmetic packaging. Custom printing fonts and typography options are good for creating informative packaging for products like anti-aging creams and branded kits of creams. These are sturdy, long-lasting, and uncrushable materials. Packaging engineers recommend them for the packaging of luxury creams.
- Kraft paper is an eco-friendly material, easily available, protective, strong, and good for e-commerce packaging. This material is shock-resistant, recyclable, and an affordable solution for packaging.
- Other than the above-mentioned materials we also inside protection materials like cardboard inserts, trays and bubble sheets also good for cosmetics items. These are considered expensive and rare packaging materials in the post-COVID era.
The selection of a material directly affects the cost of the box and product as well. Investing in expensive packaging is also a good idea, only if you have a good profit margin. Otherwise, go to the cardboard and Kraft packaging for cosmetic products. Even after the selection of the right material for printed cream packaging boxes, the style of the box matters in sales enhancement.
Here are recommended packaging styles and coatings for cream boxes Packaging:
When we are talking about styles, specifically for creams, then we have a series of designs that are feasible for them. Starting from two-piece rigid boxes for luxury creams is a good choice. Next to this, sleeve boxes with trays, tuck-end boxes, magnetic closure boxes, display boxes with windows, eco-tubes or cylindrical boxes, and rectangular shape boxes are always at the top of the list.
In order to enhance such styles, there are finishing options that add value in the box.
- Coatings like matte, gloss, soft-touch, and UV spotting are the top-class coatings.
- Use different printing options also like digital, offset and flexor printing as per your needs.
- In addition to this, packaging engineers recommend that inserts be added inside a cream box. For better protection, one can add pulp, foam, fence partitions, and dividers inside the primary packaging. This is good for the grouping of products and placing small pocket-sized creams at the point of sale.
- Moreover, the use of seals also helps in branding and trust building with customers. Especially for creams and cosmetic items, the use of tamper-proof stickers, holograms, and labels adds trust and expresses the brand.
Such coatings actually enhance the overall impact of the product and build a brand in the customer's eye. No doubt, each new coating increases the price of the box, but wholesale production of custom cream boxes retains the cost variable at an economical value. In today's market, entering a win-win situation is mandatory, and packaging plays an important role in it. Without having the right box, one can even damage the products and have to bear low sales.
In the end:
Customized and personalized cream boxes are essential, and only the right materials selection and style lead to sales and branding. Producing the right box is challenging, but packaging experts have made this easier for us. Only customized and branded boxes with coatings are long-lasting, grasp customers' attention, and improve the user unboxing experience.
