The sellers on Amazon are working in a marketplace that is very regulated, with performance metrics and customer experience being the key priorities. Some of the most harmful policy violations that sellers can encounter are the Amazon Used Sold As New violation and the Amazon High ODR violation. Both of the violations directly influence the customer trust and may lead to the deletion of the listing, account suspension, or the display of permanent selling restrictions in case of failure to address the issue appropriately.
This op-ed essay by SellerPickle defines those violations, the reasons why they happen, how to react to them, and how they can be avoided going forward.
Awareness of Amazon Sold As New Violation.
An example of an Amazon Used Sold As New breach is where Amazon finds out that a product that is sold as new does not pass its new-condition test. Amazon considers a new product to not have been used, damaged, opened, or to be in the original packaging of the manufacturer.
The products can be said to be used when they:
- Demonstrate signs of usage or wear.
- Do they sell goods back as new ones?
- Damaged, lost, or altered packages.
- Missing original accessories, manuals, or seals.
Even small packaging problems may provoke this violation as Amazon upholds the expectations of the customers over the intention of the sellers.
Usually used, sold as new; violations are caused by the following reasons.
This violation is accidentally committed against many sellers. Common causes include:
- Selling customer returns as new.
- Applying liquidation or overstock inventory.
- Before shipping, poor quality control.
- Damage to FBA inventory in transit.
- Poor checking of supplier merchandise.
Amazon has on many occasions responded instantly to regain trust once customers complain about being issued a second-hand or opened product after purchase.
What does an Amazon High ODR Violation mean?
The Amazon High ODR violation is committed once the Order Defect Rate of a seller is more than Amazon allows, which is 1%. ODR is a percentage of the orders that have negative experiences by the customers, and they include:
- Negative feedback
- A-to-z Guarantee claims
- Chargeback claims
The frequent high ODR is an indication of low customer satisfaction and may lead to account warnings, selling prohibition, or even suspension.
The Reason Amazon is serious about ODR.
The success of Amazon is pegged on its ability to achieve good customer experiences. High ODR is a sign of issues:
- Poor product quality
- Inaccurate listings
- Shipping delays
- Poor customer service.
Amazon is closely attentive to ODR, and sellers who do not rectify the issues in time lose the privilege to sell.
Influence on your Amazon Seller Account.
Amazon Used Sold As New and Amazon High ODR violations are both deemed to be serious performance problems. Sellers may face:
- Shutting down or closing an account.
- Inventory disposal or inventory removal.
- Loss of visibility in search.
- Withheld funds
- Repeat offenses have their permanent accounts suspended.
The violations also impact negatively on the Account Health Rating, which is not easily recovered in the long run.
What to Do about Amazon Sold As New Violations.
To solve a Used Sold As New violation, sellers must:
- Determine the cause of the problem.
- Eliminate or rename of affected inventory.
- Check all the remaining inventory.
- Enhance the process of packaging and handling.
- Provide a comprehensive Plan of Action (POA).
The POA must contain the proper corrective measures and preventive actions to ensure that the problem will never recur.
Solving an Amazon High ODR Violation.
Within the context of dealing with a violation of High ODR, sellers need to aim at enhancing customer experience, which includes:
- Monitoring negative remarks and assertions.
- Enhancing the product descriptions and pictures.
- Increasing the order fulfillment.
- Replying to messages of customers promptly.
- Refunding or replacing where necessary.
To reduce your ODR, you have to work hard and service your customers in an aggressive way.
Eliminating Future Violations.
The most appropriate long-term approach is prevention. Sellers can reduce risk by:
- Repackaged returned products as new.
- Inventory checks are regularly performed.
- Relying on good and verified suppliers.
- The evaluation of the performance measures is done daily.
- Quick response to customer complaints.
- Appropriate FBA inventory controls.
Active surveillance assists sellers in detecting issues in time before they escalate into violations.
The way SellerPickle benefits the Amazon sellers.
The process of going through Amazon policy breaches may be complicated and stressful. SellerPickle has specialized in assisting sellers to fix problems related to:
- Violations of Amazon Used Sold As New.
- Amazon has High ODR violations
- Account suspension appeals
- Custom Plans of Action
- Recovery plans for business account health.
Through professional advice, the sellers can react, re-enter the selling privileges, and create a better and more compliant Amazon business.
Final Thoughts
Amazon Used Sold As New. Amazon's High ODR violation can cripple your business overnight; however, these challenges can be addressed with the help of the proper strategy. Knowing the expectation of Amazon, being able to fix the internal processes, and the clear Plan of Action are all important to recovery.
In the case of the sellers who want to save their accounts and continue achieving success over the long run, SellerPickle offers the knowledge and skills to operate in the harsh environment of Amazon policies.
