3 Best WordPress Push Notification Plugins for Smarter Audience Targeting
By Nirav Nano 16-02-2026 22
As an owner of a WordPress website, enticing visitors to land on your site is just the start; the real challenge is getting them to return, especially in cases where you have gotten a potential customer interested, yet they did not take action. So, how do you get these visitors to come back? Push notifications fit this need perfectly. Unlike email or social media posts, push notifications should arrive directly on the device. Because of this, push notifications receive greater attention and typically get a quicker response from users who have opted in.
This could be a reminder about a blog that someone was almost done writing, it could be the shopper who nearly completed their purchase, or it could be a reminder to loyal readers that a new blog post was published. Push notifications integrate smoothly into your business, providing evergreen reengagement and reinforcing your marketing and traffic efforts.
In this post, we are going to share with you three push notification tools that can be implemented directly into your WordPress site. All of them have a solid balance of automation, targeting, and ease of use, which we feel can help sustainably grow your site.
1. OneSignal Push Notifications
OneSignal is a very popular and well-respected plugin for sending push notifications via WordPress. OneSignal keeps constant contact with your audience by requesting timely updates, offers, or reminders, thus lending to retention without the visitor needing to be on your website. You use a shortcut to automatically send push notifications when you publish a new post, and you send out a notification to remind visitors past their set return time.
The plugin enables you to select how the subscription prompt looks, like slide-ins, bell icons, or native requests in the browser, and target specific customers by segmenting based on language, visits to your site, or any of the custom attributes you want to add.
Besides, you can use A/B testing and live analytics to see which of the messages you sent received the best response or engagement. Additionally, you can connect your site to the OneSignal dashboard, but the plugin also gives you very powerful automation once it is live.
Key Features of OneSignal are:
Automated Notifications: Schedule and send notifications for new posts, product revisions, or user inactivity to your members automatically.
Deep Audience Segmentation: Create segments based on time of visit, frequency of visit, languages, current device, operating system, and custom user data.
A/B Testing and Smart Scheduling: A/B test variants of messages using control groups, or smart schedule delivery of notifications to the best days/times based on the time zones and user engagement behaviors.
Real-Time Analytics: Tracks notification delivery, notification open rates, and user engagement with the built-in destination performance reporting analysis tools.
Multi-Channel Support: Not only can you send a message to your web audience, but mobile push notification, in-app messaging, or email if your company has engaged in multi-channel engagement strategies.
Pricing: This plugin is available in a free version with a pro version starting at $99/month.
2. Gravitec.net Push Notifications
Gravitec.net is a lightweight push notification plugin for WordPress that makes it easy to automate campaigns without needing any technical skills. You can send alerts for new posts, product updates, or abandoned sessions across top browsers. Compiles Automated campaigns such as RSS to Push, Drip Sequences, Welcome Messages, and Push Digests, which is ideal for news sites, eCommerce stores, or content-heavy blogs.
The opt-in prompt is customizable, and advanced segmentation allows you to segment users based on location, language, or their behavior. Gravitec also gives you innovative charts and analytics that allow you to review campaign performance at a glance. Finally, if you need to go deeper with control or automation, their custom WordPress plugin development services will offer better custom solutions based on your requirements.
Key Features of Gravitec.net:
Automated Campaigns: Allow users to take advantage of drip sequences, RSS-to-push, push digests, and welcome messages to keep users engaged with no effort required.
Push Digest Automation: Automatically compiles your latest or most popular content into a single notification, great for content-heavy or news sites.
Custom Opt-in Prompts: You can use your text on the subscription request and choose when and where it is displayed on your site.
Advanced Segmentation: Make your audience smarter by breaking down using language, browser, device, location, and browsing behavior so that you can provide more relevant notifications.
Wide browser support: Supported on all the major desktop and mobile browsers - Chrome, Firefox, Safari, Opera, Edge, and Yandex.
Performance Statistics: Investigate the Campaign stats using the simple charts that display delivery, opens, and engagement as they happen, to help you fine-tune your strategy.
Developer Flexibility: Pushpad allows you to use our REST API for advanced customization or easily transition from another push service in just a couple of steps.
Pricing: Free up to 30,000 subscriptions, and the Pro version begins at $20/month.
3. WonderPush Push Notifications
WonderPush is a formidable WordPress push notification plugin made for store owners and publishers who want engagement in real time without manual work. It includes automated features like drip campaigns, RSS-to-push, and even Twitter-to-push to keep you consistently informing your subscribers. You can segment users by location, device, browser, or behavior, and change the default prompt to match your site and/or messaging.
The Plugin provides straightforward analytics for each notification, delivery, open, and click. Ideal for eCommerce, media, and agencies that send notifications for sales, content, or abandoned carts.
In addition, they have a built-in GDPR consent form so that you know your site is following the EU privacy laws. They work seamlessly with accelerated mobile pages (AMP) and progressive web apps (PWAs) for performance and a smooth mobile experience during the most critical actions. For specific requirements, you can always explore plugin development services to customize features and meet your desired requirements.
WonderPush Key Features:
Automated Campaigns: Automatically update your members by carrying out drip notification sequences, RSS-to-push, and Twitter-to-push notifications.
User Segmentation: Adjust notifications based on any contextual user segment through push notifications. Real-time notifications can be triggered on fixed notifications; users can be segmented through behaviors, geo-location, devices, browsers, and custom tags.
Custom Opt-in Prompts: Craft the subscription notifications to fit your brand (even the message). Determine the "when" and "where" the prompt appears on your site.
Real-time Analytics: Understand how your notifications are performing in real-time. Get clear stats on delivery, view stats, and click stats.
Support for Key Updates: Automatically update users based on key events such as new products, abandoned carts, and updates to existing content.
Pricing: WonderPush is priced at $1/month.
Wrapping Up!
At the end, deciding which push notification plugin is best for you depends on your needs for your site and how frequently you want to use the tool. You might want advanced targeting, you might want content automation for your content-blasted site, or you might want GDPR-ready compliance, all of which will help keep your users coming back for more.
The best part is that most of these tools work in the background and can help you engage with your users with minimal effort from you. If you're serious about retaining and re-engaging users with your WordPress website, a good push notification plugin isn't an option - it's a must-have. Go with the tool that fits within your workflow and let it do the follow-up for you.
