Protecting Your Ads from Fraud with ClickStopper
If you want to protect your budget from fraud and other malicious activities, you should consider using software tools, e.g., ClickStopper traffic protection.
Ad Traffic Protection and Its Uses
Ad Traffic Protection is software that detects all clicks performed by scrapers and click bots from the real traffic visiting your ad. Without an ad traffic protection tool, a profitable advertising campaign wastes budget due to misreporting, leakage, and competitor scraping.
Why Do Media Buyers Need Advanced Filtering Solutions?
Funnel Security
Protection against automation scrapers and competitive spy software copying landing pages and their creatives.
Budget Security
Filtering out data centre crawling bots and proxy servers to target the budget on genuine users.
Account Safety
Minimization of the number of automatic reviews due to prevention of unauthorised access.
Data Integrity
Filtering out clicks from automated sources before processing in dashboards of analytical reports.
Statistics of Digital Advertising Fraud
Global Digital Ad Fraud
According to the research conducted by Juniper Research, global losses from digital ad fraud have already reached the level of $84 billion and are continuously increasing because of the development of automated bots.
The Share of Automated Activity in Clicks
According to research by FraudScore regarding internet traffic, more than 40% of clicks on paid campaigns that were not generated from search were performed by automated bots, scrapers, and crawling data centre proxy bots.
Core Architecture of Traffic Filtering Tools
Understanding how security software handles user requests is important for understanding key differences between basic tools and complex engines.
Key Features of Architecture
Server-Side Processing
First, an effective traffic filtering tool validates user requests before rendering them in HTML markup. In other words, crawlers do not have access to the page code.
Scalable Scoring System
With the help of AI Traffic Filtering integration, the logic of the system is able to score various user signals, device fingerprints, etc.
Preventive Measures
Advanced click fraud protection can block threat signatures proactively and prevent spending ad dollars on non-buying bots.
How to Configure Ad Protection Software
In order to configure traffic filtering, there are certain steps to be taken to make sure that active ad funnel is protected without adding any user experience latency.
Audit Your Funnel Infrastructure
Check your existing hosting infrastructure (PHP, WordPress, custom cloud, etc.).
Set up filter criteria.
Depending on your target audience, set up criteria such as GEO locations, blocked data centres' ISP ranges, and device rules.
Set up Server-Side Script Handlers
Upload required scripts for integration to the root directory of your server to pre-check user requests.
Test Traffic Filtering Route
Use proxy services and headless browsers to ensure that bot traffic is blocked and only human visits are passed through.
Ad Safety Common Missteps in Setting Up Ad Security
Failure to properly set up the product itself or its implementation via conventional methods results in loss of users and damage to campaign assets.
Checking the Verification with the Help of Client-Side JS Code
Since the JavaScript code is loaded after the HTML, the scripts on the page become available for bots and crawlers.
Too Aggressive Criteria for Creating Filters
Too aggressive filters that are based on IP address might block valid users who use the same mobile Internet connection.
Use of the Same Design for Safe Pages
Using the same design of safe pages in multiple ad campaigns will make the account related within ad review system.
Impact on Loading Speed
External API requests will have a negative influence on loading speed and affect the quality score of ads.
Frequently Asked Questions
Why Should One Use Traffic Filtering at the Server-Side Instead of Regular Traffic Tools in Terms of Ad Safety?
The visitors' signals are processed by server-side filters before page rendering in the browser. It means that bots or scrapers will not see the page script and process of redirection.
Can Traffic Protection Be Considered as the Only Way to Be Safe from Non-Human Users?
There is no such tool that would protect you from bots since they evolve continuously. However, the proper configuration can decrease the risks of being exposed.
Conclusion
Proper protection of online ad campaigns from bot clicks and scrapers is necessary for a stable ROI. The use of traffic protection system and proper server-side setup allows protecting marketing assets and saving money on ad spend
