Overview
Salesforce Marketing Cloud is a great platform for businesses, but not all of them can use it. A lot of marketers are looking for Salesforce Marketing Cloud alternatives that have similar capabilities but are more flexible, cheaper, or easier to use because the costs are expensive, the setup is hard, and the learning curve is severe.
In 2025, the marketing automation field is more competitive than ever. These are the ten greatest Salesforce Marketing Cloud competitors you should think about. They are ranked based on how well they work, how well they can grow, how well they work with other tools, and how well they work in the real world.
1. Adobe Marketo Engage
Adobe Marketo Engage is still one of the finest competitors to Salesforce Marketing Cloud, especially for B2B businesses. It does a superb job of handling leads, marketing to certain accounts, and putting up complex automated processes.
Marketo and Adobe Experience Cloud work seamlessly together, making it great for businesses that want to use data to customise and look at their work.
Best for: getting leads for huge firms and advertising to other businesses
Two of its strongest features are advanced reporting and automation.
2. HubSpot's Marketing Hub
A lot of companies pick HubSpot because it's simple to use. HubSpot is one of the top alternatives to Salesforce Marketing Cloud since it includes a full CRM ecosystem and an interface that is straightforward to use.
It might not be as powerful as Salesforce for big companies, but it's a wonderful deal for medium-sized ones.
Best for: enterprises that are small to medium-sized
Main strength: simple design and connection to CRM
3. Oracle's Eloqua
People who work with Oracle often compare Eloqua to Salesforce as another business-level solution. It is one of the oldest competitors to Salesforce Marketing Cloud for large businesses who have to cope with extensive customer journeys.
Lead scoring, data segmentation, and cross-channel orchestration are very important to Eloqua.
Best for: Large companies
Key strength: advanced analytics and segmentation
4. Braze
Braze is becoming a strong competitor in getting people to interact with brands, especially for companies who focus on mobile first. As one of the newer competitors to Salesforce Marketing Cloud, it stands out since it can send messages in real time across mobile, online, email, and in-app channels.
Best for: Brands that are digital-first and make mobile apps
Main strength: real-time engagement based on behaviour
5. Klaviyo
Klaviyo is quite popular in eCommerce and is one of the fastest-growing competitors to Salesforce Marketing Cloud. It works nicely with Shopify and WooCommerce, which helps you do targeted marketing based on how buyers act.
Best for: retailers on the internet
Strength: Using data to personalise and automate
6. ActiveCampaign
ActiveCampaign has great automation at a reduced price. It's easier to use than Salesforce but still works well, so it's an excellent alternative for growing companies that want to compete with Salesforce Marketing Cloud.
Best for: teams that are small to medium-sized
Key strength: inexpensive workflows that do things automatically
7. Mailchimp
Mailchimp has changed a lot since it was merely a way to send emails. In 2025, it will still be a lightweight but powerful alternative to Salesforce Marketing Cloud competitors, especially for new businesses and brands that focus on content.
Best for: those that start things and make things happen
Strength: It's simple to use and set up quickly.
8. Customer.io
Customer.io is all about sending personalised messages based on occurrences. It gives marketers and developers more control than other platforms, which makes it stand out from other Salesforce Marketing Cloud competitors.
Best for: groups who use tech
The main strengths are behavioural targeting and APIs that can be changed.
9. Iterable
Iterable is a marketing platform that can be used across many platforms and is designed for lifecycle marketing. One of the competitors of Salesforce Marketing Cloud that focusses a lot on testing, trying new ideas, and customising content in real time.
Best for: Brands who are growing swiftly online
One of its best features is that it can handle several channels.
10. Zoho's Marketing Automation
Zoho is a less expensive choice inside its broader company ecosystem. Even though it's not as complicated as Salesforce, it's still one of the best value alternatives to Salesforce Marketing Cloud for businesses that already use Zoho products.
Best for: teams who want to cut costs
Key strength: being able to interact with other systems and set prices
Conclusion
In 2025, businesses will have more choices than ever before. If you're a firm that wants more automation or a brand that's growing and wants things to be easier, there are a lot of Salesforce Marketing Cloud competitors who can help you.
The most important thing is to make sure that the platform's features fit your marketing goals, your team's skills, and your budget. Choosing the right option can help you gain better performance without making things more complicated.
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