Digital Gift Card Market Size & Share: Key Players, Revenue & Forecast 2026-2034

By Joey Moore 12-10-2026 11

Market Overview

According to IMARC Group's latest research publication, "Digital Gift Card Market Size, Share, Trends and Forecast by Card Type, Business Type, Application, End User, and Region, 2026-2034", the global digital gift card market reached USD 513.79 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 1,727.34 Billion by 2034, exhibiting a growth rate (CAGR) of 12.79% during 2026-2034.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

How Mobile Wallets and AI are Reshaping the Future of Digital Gift Card Market

In October 2024, Givex partnered with Bridge to enable merchants to digitize gift cards so consumers can add them directly to Apple Wallet and Google Pay, unlocking billions in previously unredeemed gift card funds.

In July 2025, the Incentive Marketing Association reported that 60% of U.S. executives plan to increase digital gift card use for employee rewards, surpassing travel and merchandise incentives in corporate programs.

In October 2025, eGifter launched AI Personalization™ and AI SmartScreen™, enabling shoppers to create custom digital gift card images and merchants to moderate content in real time.

In December 2024, a National Restaurant Association survey found that 59% of U.S. adults planned to give restaurant gift cards during the holiday season, especially among Gen Z and millennials.

In December 2025, TikTok Shop launched U.S. digital gift cards ranging from $10 to $500 with personalized animated designs, expanding its presence in the gifting market.

Key Trends in the Digital Gift Card Market

Expanding Mobile Wallet Integration: The increasing integration of digital gift cards into mobile wallet ecosystems is emerging as a notable trend reshaping the market landscape. As consumers increasingly rely on smartphones for everyday transactions, the ability to store, manage, and redeem digital gift cards through mobile wallets has become a key value proposition. In October 2024, Givex partnered with Bridge to enable merchants to digitize gift cards so consumers can add them directly to Apple Wallet and Google Pay, unlocking billions in previously unredeemed gift card funds. This integration offers enhanced convenience by allowing users to access their gift card balances alongside other payment methods in a single application.

Growing Corporate Incentive Programs: The expanding use of digital gift cards in corporate incentive and employee recognition programs represents a significant trend influencing the digital gift card market outlook. Organizations are increasingly adopting digital gift cards as a flexible and cost-effective tool for rewarding employees, motivating sales teams, and acknowledging milestones. In July 2025, the Incentive Marketing Association reported that 60% of U.S. executives plan to increase digital gift card use for employee rewards, surpassing travel and merchandise incentives in corporate programs. Unlike traditional reward mechanisms, digital gift cards offer recipients the freedom to choose products or services that align with their individual preferences, enhancing satisfaction and perceived value.

Rising Demand for Personalized Gifting: The growing consumer preference for personalized and experiential gifting solutions is driving significant interest in digital gift cards across global markets. Modern consumers increasingly seek gifts that reflect thoughtfulness and allow recipients to select items matching their personal tastes, making digital gift cards an appealing option for various occasions. In October 2025, eGifter launched AI Personalization™ and AI SmartScreen™, enabling shoppers to create custom digital gift card images and merchants to moderate content in real time. Furthermore, the integration of social media sharing features enables consumers to send digital gift cards directly through popular messaging platforms, facilitating the digital gift card market forecast for continued expansion.

Integration with Super-Apps and Social Commerce: According to reports, in 2025, super-apps such as WeChat, Grab, and Gojek integrated digital gift card services into their platforms, boosting accessibility and adoption among Asia Pacific consumers. The region's youthful demographic profile and growing disposable incomes are driving consumer spending on digital gifting across categories such as food and beverage, fashion, electronics, and entertainment.

Sustainability-Driven Shift from Physical Cards: The growing emphasis on sustainability is encouraging the shift from physical to digital gift cards, as consumers and businesses seek environmentally responsible gifting alternatives. The European market benefits from supportive regulatory frameworks promoting digital payment innovations and consumer protection standards that enhance trust in online transactions.

Growth Factors in the Digital Gift Card Market

Expanding Adoption of Digital Payment Technologies: The expanding adoption of digital payment technologies is propelling the global digital gift card market forward. With growing smartphone penetration and increasing internet connectivity worldwide, consumers are shifting toward convenient, contactless gifting solutions that offer instant delivery and personalized experiences.

Rising Prominence of E-Commerce and Online Retail: The rising prominence of e-commerce and online retail channels has further strengthened the demand for digital gift cards, as they serve as a seamless gifting option across diverse product categories. The availability of digital gift cards on various e-commerce sites, retail sites, and mobile applications has made the purchase of digital gift cards easier for a wide range of consumers.

Growing Trend of Self-Use Purchases: The growing trend of self-use purchases, where consumers buy digital gift cards for personal discounts and promotional benefits, is further expanding the consumer base. The increase in self-use purchases of digital gift cards by consumers to take advantage of various promotional schemes such as discounts, cashback, and loyalty points is contributing to the growth of the B2C segment.

Integration into Mobile Wallets and Payment Ecosystems: The integration of digital gift cards into mobile wallets and payment ecosystems is enhancing accessibility, fueling the digital gift card market growth across regions. The increasing use of digital gift cards as employee rewards, customer acquisition tools, and promotional incentives by businesses across various sectors continues to support market expansion.

Corporate Adoption for Employee Recognition: Corporate incentive schemes form an essential part of the demand scenario, as companies across different industries increasingly use digital gift cards as part of employee recognition, sales force motivation, and customer retention strategies.

Leading Companies Operating in the Global Digital Gift Card Industry

Amazon.com Inc.

American Express Company

Apple Inc.

Blackhawk Network Holdings Inc.

First Data Corporation

Fiserv Inc.

Givex Corporation

InComm Inc.

Paytronix Systems, Inc.

Qwikcilver Solutions Pvt Ltd (Pine Labs)

Digital Gift Card Market Report Segmentation

Breakup By Card Type

Open Loop Gift Card

Closed Loop Gift Card

Closed loop gift card holds 57.3% of the market share. These are issued by specific retailers or brands and can only be redeemed at the issuing merchant's outlets or online platforms. These cards are widely preferred by retailers as they ensure that the entire gift card value is spent within their ecosystem, thereby driving repeat customer visits and enhancing brand loyalty. The convenience of purchasing closed loop digital gift cards through e-commerce platforms and mobile applications has increased their appeal among consumers seeking targeted gifting options.

Breakup By Business Type

Business to Business (B2B)

Business to Consumer (B2C)

Business to consumer (B2C) leads the market with a share of 61.1%. Individual consumers represent the largest purchaser group, driven by the growing preference for convenient, flexible, and instant gifting solutions. Digital gift cards are a mainstream option for personal events such as birthdays, holidays, weddings, etc., which provide the sender of the digital gift card the opportunity to offer the recipient the freedom of choice to select a product or experience that they truly want.

Breakup By Application

Food and Beverage

Health, Wellness and Beauty

Apparel, Footwear and Accessories

Books and Media Products

Consumer Electronics

Restaurants and Bars

Kids Products

Others

Food and beverage dominate the market, with a share of 15.8%, driven by the universal appeal of dining and food-related experiences as gifting options. Consumers frequently choose food and beverage digital gift cards for casual gifting, corporate rewards, and holiday celebrations due to their broad relevance and widespread acceptance. In December 2024, a National Restaurant Association survey found that 59% of U.S. adults planned to give restaurant gift cards during the holiday season, especially among Gen Z and millennials.

Breakup By End User

Retail

Festival Celebrations

Special Celebrations

Self-Use

Others

Corporate

Corporate Gift

Employee Prize

Incentive Program

Retail represents the leading segment, with a market share of 68.4%. Individual consumers and retail purchasers represent the largest buyer base for digital gift card transactions. The demand for retail comes from the need for convenient gifting solutions for various occasions, including festivals, events, and self-use. The increased acceptance of digital gift cards by various retail giants, department stores, and online retailers has increased the availability of digital gift cards.

Breakup By Region

North America (United States, Canada)

Asia Pacific (China, India, Japan, South Korea, Australia, Indonesia, Others)

Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Others)

Latin America (Brazil, Mexico, Others)

Middle East and Africa (Turkey, Saudi Arabia, Others)

North America, accounting for 42.9% of the share, maintains the leading position in the market. The dominance of the region can be attributed to the presence of an advanced digital payments system, high smartphone penetration, and an established culture of using gift cards. The United States is considered the main driver of growth in the region, with digital gift cards widely available across prominent retail outlets, e-commerce websites, and corporate incentive schemes.

Europe represents a significant and growing market for digital gift cards, supported by the region's expanding digital payments infrastructure and increasing consumer preference for cashless transactions. Countries such as the United Kingdom, Germany, and France are leading the adoption of digital gift cards, driven by robust e-commerce growth.

Asia Pacific is emerging as a rapidly growing market for digital gift cards, fueled by the region's expanding internet connectivity, rising smartphone adoption, and a large, digitally engaged consumer population. According to reports, in 2025, super-apps such as WeChat, Grab, and Gojek integrated digital gift card services into their platforms, boosting accessibility and adoption among Asia Pacific consumers.

Recent News and Developments in Digital Gift Card Market

December 2025: TikTok Shop launched U.S. digital gift cards ranging from $10 to $500 with personalized animated designs. This move enhances gifting convenience, boosts holiday sales, and positions TikTok to compete directly with Amazon and eBay while expanding its presence in luxury retail offerings.

September 2025: Redstone Consultants OÜ launched Cashivo, a secure digital gift card platform across Europe. The platform offers fast onboarding, real-time balance updates, cross-brand redemption, and EU-compliant security. Cashivo aims to simplify digital gifting while expanding partnerships and reward categories, targeting the growing demand for convenient, user-friendly digital gift solutions.

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About Us

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.